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Research papers

Exploratory consumer buying behaviour

Successful marketing today requires continuous identification of those consumer groups that are more open-minded towards new or relaunched products and services. Those persons – frequently characterised as ‘early adopters’ or...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Harald Hasselmann, Roland Helm
Company: Ipsos MRBI
September 23, 2001
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Citation

Hasselmann and Helm (2001a, September 23). Exploratory consumer buying behaviour . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-consumer-buying-behaviour-


Research papers

eHealth

This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000
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Citation

Hasselmann, H. (2000a, September 01). eHealth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ehealth